A copy of France’s 1900 Michelin Guide has smashed the record price of 26,500 euros at auction.
The auction took place at a shopping mall in Paris. The Michelin Guide was shot by a Michelin chef who did not want to be named. In good condition, the guide was sold at a high price, and the chef paid €33,549, plus the auction house’s service fees and taxes. Pierre Gonzales, director of the International Association of Collectors, said the guide had collectable value because it was “rare” — there are only 30 copies in the world.
In the past, Michelin guides have sold for record prices: a copy of the 1900 guide first sold for 5,800 euros at an auction in Roya, France, in 2000; In 2013, another 1900 edition sold for €18,000 (including fees); In 2016, a poorly kept copy of the 1900 edition was sold at auction for 14,000 euros, and the same year, another copy sold for 22,000 euros at an auction in France.
“Michelin guide”, was born at the 1900 Paris world expo period, when the Michelin tires Michelin brother very bullish on the company’s founder, fledgling road activities, so they collect maps, gas stations, hotels, car repair shops and other information, manual compiled into practical and easy to carry, freely to customers to store the tyres, as their sales of additional services. Surprisingly, their manual became so popular that it became standard on road trips.
The first Michelin guide sold 35,000 copies for the first time, with a 399-page pocket guide featuring 1,400 hotels, restaurants, maintenance spots, train stations, accessory shops and more. For the next 20 years, drivers could get their hands on the red guide for free at garages and tire dealers. It wasn’t until 1920 that the Michelin brothers stumbled upon a repair shop worker carrying a manual on the foot of a table. Realizing that the free manual would not be taken seriously, they decided to switch from offering it for free to publishing it officially. The Michelin Guide was born.
The Michelin Guide is a green-covered guidebook — thanks to its practical and detailed maps, it was used by British, American and Canadian troops to land in Normandy in 1944; The red cover is a guide to restaurants and hotels, in which the Michelin restaurants we’re most familiar with are also graded with stars.
The “dirty guide” was originally intended to promote car travel to boost tyre sales, but instead, the Michelin guide, which reviews restaurants, has become something more than tyres.